At Avanza Sports, I was responsible for creating digital and print assets that aligned with the brand guidelines of The Real Madrid Foundation and the Rafa Nadal Tennis Academy. My work ensured that all visual materials maintained a high level of professionalism and consistency, reinforcing the prestige of these internationally recognized organizations. From brochures to event branding, I played a crucial role in developing designs that effectively communicated the values and identity of the sports academies.
My involvement extended beyond the office—I was present at most major events, capturing key moments through photography and assisting with any last-minute design needs on-site. Whether it was creating promotional materials on the spot, coordinating visuals for live events, or documenting activities through high-quality images, I played a hands-on role in ensuring Avanza Sports maintained a strong and professional presence. My ability to juggle multiple responsibilities, from design and strategy to on-the-ground execution, helped shape the company’s marketing efforts and establish a cohesive brand identity.
I also provided creative direction for marketing campaigns, ensuring that all promotional materials followed a cohesive visual language. This included designing advertisements, banners, sponsorship decks, and printed collateral for various sporting events and programs. Additionally, I proposed a website redesign to modernize the company’s online presence, enhancing user experience and brand consistency across digital platforms.
Beyond design, I single-handedly managed the entire marketing department, taking full responsibility for content creation, social media strategy, and promotional materials. I developed visually compelling graphics for social media campaigns, event promotions, and brand storytelling, ensuring Avanza Sports maintained a strong connection with its audience. Through a combination of strategic design and targeted messaging, I helped increase digital engagement and brand awareness. Additionally, I implemented structure and organization within the marketing workflow, streamlining processes to improve efficiency and consistency.
